Sanrio and Hello Kitty have been woven into global pop culture for decades – you might even have had your eye on the Grab Signatures Sanrio Characters pickleball set, or are already planning a visit to the Sanrio Superstar Boutique at USS.
So when you take that evergreen cuteness and pair it with one of the biggest names in K-pop, you know it’s going to send fans into a frenzy. BLACKPINK’s Jisoo is teaming up with Hello Kitty, bringing together 2 pop culture powerhouses in 1 hype-worthy drop. Here’s what we know about the Hello Kitty x Jisoo pop-up.
Image credit: @sooyaaa__ via Instagram
Fans will already know that Jisoo is a huge admirer of Hello Kitty, so this collaboration honestly feels like it was just a matter of time.
Together, they’ve launched a limited-edition collection themed around a “friendship exchange diary” – a cute concept that imagines sharing little notes and moments through a curated range of merch.
The pop-up made its debut in Seoul earlier this year, before travelling to cities like Jakarta and Bangkok. And now, it’s finally Singapore’s turn to get in on the action.
Image credit: @sooyaaa__ via Instagram
You can catch the pop-up from 6th to 14th June 2026, from 11am to 10pm at Level 1 Atrium of Wisma Atria.
Take note that reports from news outlets have mentioned that there won’t be a queue reservation system in place. The pop-up will be operating strictly on a first-come, first-served basis. So if you’re eyeing the merch, you’ll want to head down earlier to avoid missing out.
Update as of 28th May 2026: Wisma Atria has shared via Instagram that the official opening has been postponed to 6th June 2026, as additional verification is required during the import procedure. However, the pop-up is already open for fans to drop by and get a sneak peek ahead of the full launch.
Image adapted from: @sooyaaa__ via Instagram
Images from previous runs show a lineup that includes Hello Kitty blind box charms dressed in colourful outfits, along with luggage tags, plushies, scrunchies, bags, and plenty more collectible bits and bobs.
Image adapted from: @sooyaaa__ via Instagram
Prices are expected to range from $14.90 to $131.90, with certain items available while stocks last.
Don’t miss the pop-up if you’re a fan of either Hello Kitty or Jisoo. This is also your friendly reminder to set aside a slightly bigger budget than you originally planned, because everything is dangerously cute.
Admission: Free
Date: 6th-14th Jun 2026
Time: 11am-10pm
Venue: Level 1 Atrium, Wisma Atria
More events in Singapore:
Cover image adapted from: @sooyaaa__ via Instagram
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